Account Management

This was a hard decision. The list of six advertising areas didn’t provide me with anything I’m not interested in. But I suppose the account management would make it to the bottom of the list because it seems to stray away farthest from my artistic instincts applicable to creativity.

I do like to be a leader, however, and can imagine working to “get people to say, ‘we are going to find the holy grail for this client.’” (Caley Cantrell). I am a social person, and like to stay in constant contact will all my friends. I like to create Excel spreadsheets for time lines and itineraries, play an intermediary role in contrasting social relationships, public speaking, and making sure each small detail is met in the final product of a group project. “Can I look it all over when it’s complete, please?” is something I may have mentioned in our last group advertising project. It’s not that I’m not trusting of others’ expertise/work, but just want to see it finished with my own eyes to prove to myself we’ve achieve what we needed and desired to achieve.

The lack of focus is least interesting to me about the job. “Focus” in the sense of a task. Creative directors seem to have one big task to complete that fits under the creative umbrella. But account managers must reach into the business of the creative team, client, and competition to a much higher degree. While this role is vital to the ad agency, it doesn’t seem to dive into any one of the areas to a degree like only creative would (even though I understand creatives must also be savvy with the other parties). And I know that if I was an account manager, I would hang around the creative office more than any other office…a potential harm to an employee necessary to tie everything together on the same page.