I was sick today with some form of a stomach bug – rather unpleasant business – but it did provide me some time lay in bed and think. Just think. I thought about my growing list of things to do, friendship commitments, class assignments…blogs…and this emerald green, plastic 7-up bottle I sipped from. Just look, next time you drink from a bottle of any kind, the designs, form, functional qualities, and ergonomics considered. It’s not as if someone took a cylinder form and attached a cone on top complete with a screw cap. Rather, it appears as though many considerations were involved when designing.
The bottle contains shapes built from a selection of lines, angles, and corners of particular degree repeated throughout the bottle’s design. All edges are of the same curvature around each decorative shape. And these elements respond to the 7-Up logo and its aesthetic qualities. These shapes are, no doubt, also used functionally to help support the bottle under pressure. It’s more of a structure than simple piece of molded plastic. The screw top is also carefully designed to correspond to the bottle’s overall profile. When compared to the Ozarka bottle which is more stout and has a shorter cap, the 7-Up bottle’s longer form allows for a more significant and weighty cap.
This morning I held a water bottle throughout my SMU campus tour to prospective students. It’s an SMU “admissions” water bottle with copy about SMU’s programs on the paper wrap. But this bottle, while designed well in simple form, lacked the ergonomic qualities of my 7-Up bottle. The SMU water bottle is essentially a perfect cylinder without concave shapes for hand gripping. It frequently slid out of my hands.
This reminds me of the Porsche car designer who was hired by Cutco knives to develop an ergonomic and aesthetically pleasing handle. He used pieces of clay small enough to fit in one’s hand. He then had people squeeze the clay to produce a strong imprint and shape in the molded clay. The designer analyzed his extensive research to produce a handle that responded well to the hand-molded clay and one’s eyes.
I think this approach can be applied to most everyday objects, and will offer a different perspective next time I use a water bottle.