Intertextuality and Honda

This Honda advertisement is an example of intertextuality. It uses the “Impossible Dream” song from the musical “Man of La Mancha” about Don Quixote who’s explaining his quest and reasons for it. The character in the ad is also on a quest as his journey leads him from his home to a series of places traveled by a variety of methods (small motorcycle, four-wheeler, motorcycle, sports motorcycle, car, racecar, boat, and ultimately, hot air balloon) that increase with speed at each transition. This character is also sings along to the song.