Unfortunate Print Ads

There are three clothing companies that use, in my opinion, some of the worst print advertisement: Lucky Brand, IZOD and Sketchers. They look like something I could produce with my elementary level experience on Photoshop. In fact, I could’ve produced most of their ads just after my first day of Photoshop class last semester using three simple functions: hue/saturation, the “lasso” cut tool, and basic text boxes. The colors are almost iridescent in IZOD, and blaringly saturated in the other two. It’s virtually impossible to create blue denim dies in the colors they present. And although I know IZOD is well-known for its basic patterns and bold, rugby strips, I think I could use some of their glossy images as birthday party wrapping paper. I don’t want to wear it. Also, is it possible for Sketchers to place their models on a floor of some sort, not an invisible cloud with PowerPoint-produced stone backgrounds? And the models’ gestures in these ads – can these be performed anymore awkward and unnatural? Oh, and the copy, “easy fashion…easy livin’” is rather cheesy. Especially when placed beneath the three profile-angled shoes each confined to a one-eighth-inch white border against a more transparent background. Now that I’ve considered it, I think I could reproduce each of these ads in Word - and their updates on Vista would make it even easier.