TBWA has had a reputation for great creativity, and the above personified genitals confirm that. First, I was shocked to see the explicit material and had a difficult time taking it seriously. I could only think about Super Bad. But in reference to Aids, the creative concept is appropriate and the execution is really well done. The creative team did a phenomenal job to give the penis a personality that can be likened to a human actor - same goes for the variety of female representatives. And the choice of music was a good marriage to the narrative. The tempo was in sync with the actions. And the bathroom setting is one to which everyone can relate. I wonder though about the message. On the surface it makes sense: use a condom. But the last scene shows the male part having sex with a multitude of vaginas. What happened to the integrity of a single partner? And isn't this the best way to prevent Aids? In addition to this consideration, it is interesting that TBWA's Paris office created this commercial instead of its L.A. or NYC offices. This point helps prove the notion that Europe's tolerance/acceptance is greater for these more racy subjects and advertisements.