I'm not only astounded that DDB: Brazil would create this print ad for WWF, but that WWF would allow it to be published. The image is of many airplanes flying toward the twin towers of 9/11, in an attempt to state that this horror is the equivalent of an earthquake and would kill 100 times as many people as 9/11 did. While I do like the image (it's powerful), the comparison is inappropriate on an emotional level and contextually. As if WWF's funding could stop an earthquake? The message is foggy. This ad ran once and was then pulled. Reasonably so. It is interesting that DDB's Brazil office did this work. Maybe they believed their relation to America's tragedy was far enough removed to make this work acceptable.