For Northface, this ad by Saatchi & Saatchi is an illustration of the gross monster that "city" can be in opposition to nature. A dinosaur-like monster is created entirely of city material and it dwarfs a small person to the lower left who represents the man looking for the natural outdoors (Northface). I really like the use of black ink only. This simplicity is needed with such a complicated illustration. The illustration engages the viewer on a level similar to the Navia ad below. However, I'm not so sure how appropriate the ad is for the target. The target audience may appreciate and respond better to a simple, direct ad like the Jeep one - also below.