This Audi A4 ad by Venables, Bell & Partners not only conceptually solid, but visually stimulating. The video walks the viewer into an elegant living room filled with late 19th cent. antiques and window coverings, communicating that a cultured, mature, wealthy person lives here. Then the room quickly transforms into modern luxury with increased sunlight. It's more than the aesthetics - it communicates a lifestyle - a fluffy frou-frou dog becomes a boxer. Finally, the view outside the window to the driveway shows a Mercedes-Benz transformed into an Audi A4. Even the garbage cans behind the car change to recycle bins. The mechanical way by which the scene transforms is awesome, and the message is clear that Progress is good.