Most ads only demand a split-second glance to communicate an idea. And while this ad for Navia (navigation system) by TBWA explains the product quickly, it will most likely engage the viewer longer. The illustration is a detailed arial view of Venice and it's similar to looking at an amusement park map. People will want to search for the points of interest and see where the roads lead. This is the kind of print ad that should replace band posters in dorm rooms. The tag reads, "Lose yourself in Venice."