Sunday, January 31, 2010
This Honda Civic commercial by Weiden+Kennedy is phenomenal, and artful. It uses the voices and conductor from a choir to imitate the everyday/unnoticed sounds a car makes. For example: power windows, rain on car, driving through a tunnel, reving the engine. The choir is unexpectedly placed in a parking garage while Honda clips sync with their performance. The car clips are strong compositionally and so are the angles at which the camera pans the lips and faces of the choir members. It's an intimate experience.
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