Sunday, January 31, 2010
The Jeep ad above inventively uses the combined shapes of a camel and husky dog to create a Jeep form. The combination also creates a statement: Jeep combines the endurance of a camel and strength of a husky. Both animals are examples of extreme climates and terrain. The choice of two transparent colors to create a third mixed color helps make a direct statment. The visual subjects also reference road sign language. Ad is by BBDO Proximity, Malaysia.
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