Goodby Silverstein & Partners of San Francisco must have a menagerie in their production studio. From the cows, weasels, frogs, and now chickens, animals have been important for their casting.

Super Bowls are an ideal time for clients to introduce a new product or service with a huge audience across the States. Denny's restaurant was no exception in the 2010 Superbowl when they reintroduced their Free Grand Slam breakfast for anyone on their birthday. The commercial shows a terrified, screaming chicken while a middle-aged woman blows out her birthday candles. The chicken is no doubt concerned about the quantity of eggs it will need to produce for the hoards of people coming on their birthdays expecting a Grand Slam breakfast. The ad's concept does not require an Economist savvy audience to understand, and can speak to a broad range of people watching the super bowl.