This ad by Grey for TAC (Transportation Accident Control) in Victoria will shred you apart. It's comprised entirely of clips of people showing a photograph of a family member lost in a speeding accident. These are children, teenagers and young adults. The clips also pan to show the home, front yard, bedroom, etc. where the accident victim would've spent time. Worst of all it shows the faces of the parents and brothers and sisters who are so pained - some are expressionless while others look mad, and some look like their heart had been pulled from their chest - similar to the expression I had on my face after watching this. The tag line is best: "This is why you're photographed when you speed." - the most convicting line I've heard.

Grey may have a boring reputation, but their documentary-like cinematography in this piece was wonderful. And the choice to pick families and homes of the middle to low class is worth noting. It's as if these families have little to begin with, and then take their child or sibling and they're left with nothing. The tone would've changed significantly if a different, more affluent, selection of demographics was chosen.