While this Suzuki Kizashi (awesome car name) ad by Siltanen and Partners, USA, doesn't make the list, I couldn't overlook it for the menacing snowmen. When I illustrated work for John Deere last semester, I found that making an inanimate object not only animate, but have personality and expression was very difficult. Siltanen did a pretty good job to create the snowmen and then place them in a story that had a reasonable amount of action/tension/climax for a short commercial spot. They were not as believable as I would've liked, and seemed a bit incongruous with the snowy landscape - as if they were Too animated. But to reach the concept, their placement was perfect. Personifying the weather has been done in reference to Poseidon and Zeus, but it's very creative to have the weather contribute in this way. Snowmen are easy for people to realate with and seeing them attack was entertaining for the purposes of the ad.